Led the full creative strategy and launch visuals for TRESemmé’s entry into the Russian market. The campaign focused on premium, emotional appeal, tailored to the local audience’s visual culture.
TRESemmé – Russia Launch project
How to turn the initial rejection from the brand to a global launch success
WHAT I DID
- Setting creative Strategy
- Leading creative direction and art direction
- Creating all the Key visuals
- Developing video storyboard & directing shoot
ROLE
- Creative lead
Logo Ending Animation
Credit:
Art Director: Suzie Kim
Creative Director: Frederico Roberto
Photography: Lol Keegan
Studio: Spring Studio, Camden