Esteé Lauder X VB launch
Social media campaign + Responsive webpage design + Email marketing
When VB x Estée Lauder first debuted in September 2016, it was arguably the biggest beauty launch of the year.*(Vogue, UK). To help this new VB beauty line on Esteé Lauder website, I worked with the Victorian Beckem marketing team as well as Esteé Lauder online team and created a homepage landing page animation, a responsive landing page. Also, social media campaign assets were created in line with the look & feel of the landing page
Hompage Intro animation
A disruptive animation to announce the EL X VB launch
Landing page design
This section of the page shows 4 VB makeup menus inspired by 4 global fashion cities. Each city makeup has different ranges of makeup tools. For the best UX practice, each image of the makeup tool can be clickable and leads to its merchandise page.
Social media campaign
For Facebook and Instagram srcoller banners
Email promotion
