AO Brand Marketing Playbook concept
During the initial development of the AO brand, there was no clear rule for how to use colour. The approach taken was to establish a colour palette from which designers could select colours for each project.
However, this method quickly led to confusion and inconsistency in the AO branding, as many different combinations were being used. Due to the subjective nature of colour interpretation, the design approval process also became more challenging.
- Art Direction & Design Lead: Suzie Kim
- Brand direction: Simon Vaughan
- Senior Designer and Production: Samuel Huntington
how – process
We have developed a set of guidelines that provide a consistent approach. These guidelines were created to demonstrate how to implement the new rule across various platforms by utilizing real-world examples, thus helping stakeholders better visualize the effects of their decisions. The outcome has been successful in providing clear direction and understanding towards the adoption of the latest policies.
