During the initial development of the AO brand, there was no clear rule for how to use colour. The approach taken was to establish a colour palette from which designers could select colours for each project.
However, this method quickly led to confusion and inconsistency in the AO branding, as many different combinations were being used. Due to the subjective nature of colour interpretation, the design approval process also became more challenging.
- Art Direction & Design Lead: Suzie Kim
- Brand direction: Simon Vaughan
- Senior Designer and Production: Samuel Huntington
