AO, the UK’s leading electrical retailer, needed to create its brand colour guideline to streamline the creative process and produce the consistent outcomes.
We discovered the following problems during the stakeholder & customer interviews:
No defined use of colour
It makes difficult for our teams to create the best work.
Inconsistent AO brand
We need a distinctive, consistent look to give us the recognition we deserve.
Wasted production time
Inconsistency costs the time and money in production.
We’ve been on a journey to define the role of colour. Exploring, ideating and testing where, why and how colour works, or doesn’t work in our retail executions from 2D to 3D and photography.
