Beauty Bay Skincare Range Launch

Product design from the concept to digital journey

Beauty Bay, an independent beauty retailer based in Manchester, has recently launched its first skincare range as one of its core product lines.

As the sole creative lead, I was responsible for initiating a new product design process, working directly with the CEO of the company. This involved market research, customer zoom interviews, creating product concepts, and developing visual guidelines. Throughout the process, I worked closely with different teams and led the project from start to finish.

Despite the challenges of juggling timelines and tight product launch plans, the skincare range was successful and quickly went viral, becoming the company’s best-selling product. It also caught the attention of major beauty magazines, such as Glamour, Refinery29, and Cosmopolitan, among others.

Credit:
Creative Director – Suzie Kim
Art Direction – Suzie Kim & Rachel Roberts
Packaging Design – Suzie Kim & Hannanah Hussain
Photography – Amy Fanning & Victoria Chetley
Video & Edit – Lewis Hancock & Precious Salazar
Retouching – Robyn Berry & Stan Lewis

User Testing

We conducted video interviews with our core users where we asked them about their skincare routines, primary skin concerns, methods for identifying their skin type and more. During these interviews, each participant demonstrated how they used their current products while also sharing what they liked and disliked about them. These insights helped me recognize the importance of placing users at the center of our design process.