Unilever Pears Social animation

Pears engaged U-Studio to help them increase their market awareness with the 25-35 year old urban based female through digital assets to support the campaign. Pears faced a complex challenge. It was a loved, respected household brand, however, it was becoming dated with younger audiences. Pears recently modernised it’s packs to combat this challenge, and wanted to work with U-Studio to tell a product story that leveraged their heritage to attract modern audiences.

Services Utilised: Creative & Design Direction, Multimedia Production, Copywriting & Design.