Hello! I’m Suzie, a Creative Design Lead and Art Director based in the London. With over 15 years of experience, I combine strong conceptual design skills with a deep understanding of UX methods plus the ability to lead a project from conception to production.
My focus is on innovation, particularly in branding and digital transformation. I’ve worked both in-house and at agencies with some of the word’s leading beauty and lifestyle brands like Estée Lauder, Jo Malone, MAC, Dove and TRESemmé.
I’m also an experienced creative leader. At AO.com, I led a full team restructure, such as hiring, redefining values, setting goals and embedding a stronger culture. I coached designers through regular feedback and one-to-ones, building a team known for its focus, energy and standout output.
As a hands-on designer, I love pushing creative boundaries, exploring emerging technology, and nurturing the talents of my team members.
Staying curious and mentoring are core to who I am. I hold a Master’s from Goldsmiths University in London and a BA from Ewha Womans University, and have expanded my skills through IDEO U and Stanford University’s online courses. I mentor young creatives through Who’s Your Momma and speak regularly at events like UX Roundup.
Please feel free to email me to ask questions to collaborate or just a cup of coffee!
Educations
2025
AI X Design Thinking from IDEO U, Online
2016 – to date
An active member of Service Design Group in London
2016
Disruptive Design and Systemic thinking workshop from The Unschool
2013
Human-Centered design from Cousera
2007 – 2008
MA degree in Image and Communication from Goldsmiths College in London
2000 – 2005
BA degrees in Communication Design and Social Study from Ewha Women’s University in South Korea