Hello! I’m Suzie, a Creative Design Lead and Art Director based in the London. With over 15 years of experience, I combine strong conceptual design skills with a deep understanding of UX methods plus the ability to lead a project from conception to production.

My focus is on innovation, particularly in branding and digital transformation. I’ve worked both in-house and at agencies with some of the word’s leading beauty brands.

I am passionate about Human-centred Design Approach and applying Design Thinking process to projects. From the initial concept to the final product, I strive for creating visual solutions that in line with business strategy.

As a hands-on designer, I love pushing creative boundaries, exploring emerging technology, and nurturing the talents of my team members. Now I’m looking for a role where I can make a real impact, shaping both creative and strategic direction.

Please feel free to email me to ask questions to collaborate or just a cup of coffee!

Educations

2025 AI X Design Thinking from IDEOU, Online
2016 – to date An active member of Service Design Group in London
2016 Disruptive Design and Systemic thinking workshop from The Unschool
2013 Human-Centered design from Cousera
2007 – 2008 MA degree in Image and Communication from Goldsmiths College in London
2000 – 2005 BA degrees in Communication Design and Social Study from Ewha Women’s University in South Korea