Esteé Lauder summer solstice offer campaign
Esteé Lauder promotion visual creation
Design Brief & Challenges
Esteé Lauder UK marketing team wanted to promote the biggest offer sale for one day, which starts from 5 am until 10 pm to celebrate the longest summer solstice day of the year.
The biggest challenge was to create a visual to represent big promotional images in line with Esteé Lauder branding, so the image should be luxury.
Also, the image should be telling the story of that promotion starts from sunrise until dawn, and the offers get updated every hour.
I came up with a concept of creating a shadow animtion of top down products layed out as clock, which represents the day/time passing by hour.
With this concept, I photographed the products in a studio and created a stop motion animation which was used on the Esteé Lauder homepage during the promotional hour. The animation has a CTA button which led to a promotional page, which updated every hour for a new offer.
User Flow Diagram
Promotional page prototype mock-up
Photography art direction