Esteé Lauder summer solstice offer campaign

Esteé Lauder promotion visual creation

Challenge

Esteé Lauder UK marketing team wanted to promote the biggest offer sale for one day, which starts from 5 am until 10 pm to celebrate the longest summer solstice day of the year.

The biggest challenge was to create a visual to represent big promotional images in line with Esteé Lauder branding, so the image should be luxury.

Also, the image should be telling the story of that promotion starts from sunrise until dawn, and the offers get updated every hour.