Estee Lauder Double Confidence Campaign
This project is the first UK initiative campaign that the entire visual elements and contents were created locally. Therefore the main challenges were creating the a landing page in line with the three video contents which present three different influencers, as well as building the design and templates within a very short turnaround.
To get approval from the global creative team as well as to reduce the communication error, we created interactive UX pages for PC and mobile. In this way, the UX mockups made it clear to the global team as well as the rest of the UK brand and the ENG team in terms of what layout we are creating, what functionalities we are building and what UX the customer will experience.
This campaign received a very good feedback from the global and the UK brand team.
- User Journey