Esteé Lauder X VB launch

Social media campaign + Responsive webpage design + Email marketing

When VB x Estée Lauder first debuted in September 2016, it was arguably the biggest beauty launch of the year.*(Vogue, UK). To help this new VB beauty line on Esteé Lauder website, I worked with the Victorian Beckem marketing team as well as Esteé Lauder online team and created a homepage landing page animation, a responsive landing page. Also, social media campaign assets were created in line with the look & feel of the landing page