Estée Edit – Brand launch

The Estée Edit is a new brand from Estée Lauder, targeting millennial generation. I worked with the brand team to launch the digital ecommerce platform where the younger consumers can see the new brand and purchase the products. Also this new platform is inlined with the first Estée Lauder Free Standing Store in Carnaby street, where the customers test unique ‘selfie wall’, snap post-makeover selfies and print or upload to your social network of choice.

Responsible for:

  • Branding
  • Digital Marketing
  • UX
  • Social Media Marketing